On April 23rd, 2014, the OnePlus One was released. At the time, the OnePlus brand was unknown and since the company had no idea how much demand there would be for the device, consumers had to obtain an invitation to buy it. This was done in order to keep a balance between supply and demand. The last thing a new phone manufacturer needs to do is overbuild the quantity of phones it can sell.
Win one of 33 OnePlus 10 Pro models being given away by OnePlus
Fast forward to today and the OnePlus 10 Pro, already unveiled in China at the beginning of the year, will be unveiled for the US, Indian, and European markets on March 31st. Overall, OnePlus has established itself as a reliable manufacturer of Android phones and is one of the few Chinese smartphones available in the states including Lenovo’s Motorola, TCL, and ZTE.
The OnePlus 10 Pro will be introduced in the US on March 31st
OnePlus is allowing consumers to reserve a OnePlus 10 Pro pre-order position for $1 which will result in the receipt of some perks when the phone is released. One such perk is a pair of OnePlus Buds Pro in Matte Black or Glossy White, and “early” shipping.
German retailer leaks online pricing for the 8GB RAM 128GB Storage OnePlus 10 Pro model
The OnePlus 10 Pro features a 6.7-inch AMOLED display with a 1440 x 3126 resolution (a tall and thin 20:9 aspect ratio) and a 120Hz refresh rate. Powered by the Snapdragon 8 Gen 1, the device will be available with 8GB of memory and 128 GB/256GB of storage, or 12GB of memory with 256GB/512GB of storage.
On the back are camera sensors weighing in at 48MP (wide), 8MP (telephoto with 3.3x optical zoom), and 50MP (ultrawide). The front-facing selfie snapper uses a 32MP camera. sensor. A 5000mAh battery keeps the lights on and charges at 80W (wired) and 50W (wireless).
US pricing has yet to be announced. A German consumer electronics retailer’s website (called MediaMarkt.de) leaked a price for the OnePlus 10 Pro with 8GB of memory and 128 GB of storage at 900 euro (equivalent to $989).
Can Pei repeat the difficult task of taking a new smartphone company and turning it into a well known brand? What do you think? It sure is hard enough to do it one time without having to repeat the feat starting again from scratch.