SIMBA Chain and FIH (International Hockey Federation) Partner to Launch NFT Marketplace | National Business

SOUTH BEND, Ind.–(BUSINESS WIRE)–Mar 29, 2022–

SIMBA Chain, Inc., a blockchain company delivering real-world web3 solutions, has announced the upcoming launch of an NFT marketplace partnership with the International Hockey Federation (FIH). The marketplace will be a destination for fans to purchase, trade, and collect digital highlights, stat packs, golden moments and digital memorabilia, creating a one-of-a-kind experience.

The FIH digital marketplace will be built within SIMBA Market, SIMBA Chain’s newly launched public NFT marketplace that allows businesses and brands to not only mint and sell their own NFTs, but also increase their Web3 understanding in a low-risk environment. As their new proprietary marketplace, SIMBA Market is the natural extension of SIMBA Chain’s foray into the NFT space. This venture is an extension of SIMBA’s existing white-label NFT marketplace offering, which allows businesses to easily customize their own NFT marketplaces, without having to go through the complex process of building them. SIMBA Market takes this initiative one step further by allowing organizations to list their NFT projects on a pre-existing, trusted marketplace.

Through its partnership with SIMBA, FIH positions itself as a pioneer in the sports fandom revolution. FIH fans will now have the ability to easily purchase digital collectibles tied to their favorite sport, moments, and memorabilia, backed by SIMBA’s unmatched interactive and user-friendly experience model. Fans will be able to easily purchase, trade and sell FIH NFTs without needing any crypto understanding or experience.

“The sports industry has been an early adopter in the world of NFTs, capitalizing on the immersive experience that blockchain can bring to fans, as well as the numerous business opportunities that NFTs pose,” says Bryan Ritchie, CEO of SIMBA Chain. “We are thrilled to partner with an organization as renowned as the International Hockey Federation, and we aim to provide hockey fans with top-tier digital collectibles and an unparalleled user experience.”

“We are thrilled to have SIMBA Market as our partner as we venture into the world of NFTs and continue building new fan engagement opportunities for our community,” says FIH CEO Thierry Weil. “With NFTs, and thanks to SIMBA Market, the international hockey community will be able to interact with our sport in a way never possible before.”

SIMBA Market makes easy integration possible for organizations looking to leverage the power of NFTs without needing in-depth understanding of the complex underlying technology. To introduce the metaverse effortlessly into the international hockey ecosystem, SIMBA will operate as the one-stop-shop for the FIH to create a fan-first, Web3-based experience. From the marketplace’s backend blockchain technology to creative promotional efforts, SIMBA will have a hand in all aspects of revolutionizing FIH’s digital identity.

About SIMBA Chain, Inc.

SIMBA Chain, is the chain-agnostic Application Programming Interface (API) development platform providing pathways to Web3 for cloud-based Web2 and native Web3 companies. NFT platforms, enterprise organizations, governments, universities, and individual programmers can quickly develop and deploy Web3 distributed applications (dApps) utilizing SIMBA’s simple, accessible, and flexible Blocks (™) product and solutions suite. SIMBA was founded in 2017 through a DARPA grant awarded to the University of Notre Dame and ITAMCO, and has received multiple awards, including a 2020 US Small Business Administration Tibbetts Award, TechPoint’s 2019 Mira Award for New Product of the Year, and 1st Source Bank’s 2019 Commercialization Award. SIMBA Chain’s eco-friendly, energy efficient platform supports Avalanche, Ethereum, Consensys Quorum, Binance Smart Chain, RSK, Stellar, Hyperledger, among other blockchain protocols. To learn more, visit

About the International Hockey Federation (FIH)

The International Hockey Federation (FIH) is the world governing body for the sport of hockey, recognized by the International Olympic Committee (IOC). Founded in 1924, FIH today has 140 member National Associations. For more information on the Hockey Revolution, visit:

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CONTACT: Maryam Mahjoub, SIMBA Chain VP of Marketing

maryam.mahjoub@simbachain.comNicolas Maingot, FIH Senior Communications Manager




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PUB: 03/29/2022 06:00 AM/DISC: 03/29/2022 06:02 AM


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