Could an NFT cycling club ever work?

When TV’s Matt Stephens posted a cartoon drawing of himself on Twitter he couldn’t have foreseen the immediate backlash. That is, if the image had just been an image alone, and not a promotion for an upcoming, cycling-themed NFT.

“Matt nooooo not an NFT,” came the replies. “It’s terrible for the environment at worst, and a scam at best.”

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