If you’ve ever held a Burger King Whopper and thought, “This thing is nearly not big enough for my insatiable appetite,” then this is the lawsuit for you! Burger King is being sued for allegedly lying about the size of its food in its advertising. If lying about the size of things is enough to sue someone for, then some of us are in big trouble!
Many of us have felt slighted by restaurants when the food arrives and it doesn’t look like the picture. But four people have decided that enough is enough and filed a class-action suit against BK and its measly Whoppers. According to TastingTable:
According to Top Class Actions, the lawsuit alleges that Burger King’s current marketing images make their burgers appear approximately 35 percent larger than they are. Specifically, their ads depict burgers with oversized patties, which extend beyond the bun. The lawsuit claims that this extra-large patty gives the impression of a burger with 100 percent more meat than it contains.
Plaintiffs say that the fast-food chain began exaggerating the size of its burgers in September 2017. “Although the size of the Whopper increased materially in Burger King’s advertisements, the recipe or the amount of beef or ingredients contained in Burger King’s Whopper has never changed ,” said the lawsuit, per Top Class Actions. The plaintiffs claim that, in comparison to the advertisements, Burger King customers are receiving less food — and therefore less value — for their money.
“Burger King’s actions are especially concerning now that inflation, food, and meat prices are very high and many consumers, especially lower-income consumers, are struggling financially,” says the lawsuit. “Burger King’s promise to consumers of a large portion of food with their purchase is also causing consumers to come to, or order from, Burger King and make purchases that they would not have otherwise made.”
This is the side-by-side of ads that the lawsuit references:
I wonder how they reached the figure of 35%. I suspect it must have been a very scientific process because 35 is an unusual number. Suspicious figures aside, the lawsuit is definitely right about one thing: inflation IS a serious issue that is affecting my personal burger choices. I’m already spending 50$ at the gas station and I can’t be spending my leftover income on a Whopper Jr.! I’m glad these four heroes are attempting to solve this problem in a true American fashion and saving us from the scurge of tiny burgers. If this works, McDonald’s better watch out. After eating around 15 “Happy“Meals, I still feel empty inside!
Peaks: Burger King, WPTV